The UK's largest official Harry Potter Shop

Now open in the heart of London

The ultimate fan shopping destination!

The Harry Potter Shop Oxford Street opened on 4th November 2026, complete with magical props, exclusive products and unforgettable photo moments. Ready for a Butterbeer? Pull up a chair at our all-new food and beverage experience, created exclusively for the Oxford Street flagship.​

Get your shopping list ready for Diagon Alley

Spanning across two floors, the Oxford Street flagship is inspired by Diagon Alley, bringing one of Harry Potter’s most iconic locations to life. Explore beautifully themed spaces, discover one-of-a-kind products and uncover magical moments created especially for witches, wizards and Muggles alike.​

A teddy bear dressed in a dark navy robe and maroon scarf sits on a stack of old books next to a blue gift box with gold and maroon Hogwarts-themed details, set against a dark wooden panel background.

Hogwarts Bear Ceremony

Available exclusively at Harry Potter Shop Oxford Street, the Hogwarts Bear Ceremony is a new interactive experience where fans can celebrate the magic of the Sorting Ceremony.

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Personalisation In Store

Discover a unique mix of Harry Potter gifts featuring fan-favourites and one-of-a-kind items, including customised Triwizard shirts, notebooks and our best-selling Acceptance Letter - personalised with your name and address.

Getting Here