Next stop: Oxford Street, London!
The UK's largest official Harry Potter Shop opens on Oxford Street, London this November.
The Magic is coming to London!
We're opening the ultimate Harry Potter shopping destination in the heart of London on 4th November 2026. Complete with magical props, exclusive products and unforgettable photo moments. Ready for a Butterbeer? Pull up a chair at our all-new food and beverage experience, created exclusively for the Oxford Street flagship.
Get your shopping list ready for Diagon Alley
Spanning across two floors, the Oxford Street flagship is inspired by Diagon Alley, bringing one of Harry Potter’s most iconic locations to life. Explore beautifully themed spaces, discover one-of-a-kind products and uncover magical moments created especially for witches, wizards and Muggles alike.
There are even more magical surprises waiting to be revealed before opening day - you never know when a little more magic might escape!
Personalisation In Store
Discover a unique mix of Harry Potter gifts featuring fan-favourites and one-of-a-kind items, including customised house robes, exclusive trunks, notebooks and our best-selling Acceptance Letter - personalised with your name and address.
Getting Here
