Photo Opportunities:
Diagon Alley
From the moment guests step inside, they'll find themselves surrounded by the bustling sights, sounds and spirit of the franchise’s most famous shopping street. Hidden magical details and authentic design touches make every turn feel like a new discovery.
The Ukrainian Ironbelly Dragon
Towering over the Gringotts area, the Ukrainian Ironbelly Dragon creates one of the flagship's defining visual centrepieces, watching over visitors just as it did above the Gringotts Wizarding Bank.
The Leaky Cauldron
Pull up a chair and take a break from your magical adventures at this all-new food and beverage experience, created exclusively for the Oxford Street flagship. Fans can enjoy Butterbeer™, Frozen Butterbeer, Butterbeer Ice Cream and an irresistible assortment of Butterbeer-inspired treats.
The Knight Bus
Towards the rear of the store, fans will discover a full-sized Knight Bus, creating one of the flagship's signature photo opportunities and bringing one of the most memorable magical vehicles to life.
Oxford Street Exclusives:
No trip to the Harry Potter Shop would be complete without taking home a little magic. The Oxford Street flagship will offer an exclusive collection available nowhere else, including:
- The exclusive Diagon Alley Wand
- An Oxford Street exclusive Harry Potter Funko Pop!
- Full range Oxford Street collection
- Exclusive MinaLima artwork inspired by the Knight Bus and Diagon Alley
- An exclusive Butterbeer label collection
